RETAIL DESIGN & VISUAL MERCHANDISING Space is a brand's first gesture.
We create retail experiences where the brand becomes atmosphere, and the space works for the business.
EXPERIENCE
Diana Paiva
Eighteen years shaping brand positioning, at the intersection of brand, space and behaviour. From concept to sensory immersion, from display to conversion, authored projects and collaborations with demanding brands, national and international.
IKEA
SAMSUNG
BIRKENSTOCK
entre outros
M+
WORTEN
WHAT WE DO SERVICES
01.STORE CONCEPT
02.WINDOWS AND CAMPAIGNS
03.
VISUAL MERCHANDISING
04.IMMERSIVE EXPERIENCES AND POP-UPS
05.TEAM TRAINING
PRESS
PRESS INTERVIEW
CNN Portugal · PITCH
Diana Paiva spoke on store design and visual merchandising as a point of brand positioning.
“The brand's identity is present across the whole process and the whole narrative, from the window to the completed purchase. And it is built through visual merchandising and store design.”
CASE STUDYIKEA Loures - When the space becomes the product.
The challenge: create an activation aligned with the Complete Sleep campaign that would drive emotional engagement, increase stay time and generate shareable social content, within the international guidelines of one of the world's largest retail brands.
What we did: two Experience Boxes designed from scratch. One with clouds suspended over a blue background, a take on the idea of sleeping on clouds, a set that invites group photography. The other with an infinite play of mirrors that sparks curiosity and extends dwell time, a reinterpretation of the infinity of dreams, for individual photography and filming. Only IKEA product integrated into both, without interrupting the experience.
The Method, applied to retail.
Ergonomics, neuromarketing and sense of identity. We design the flow of the space in a sensory way, what makes the customer stay, navigate intuitively and enjoy a memorable shopping experience. The brand becomes something lived.
CONTACTGet in touch
Tell us about the space and the brand. We work on projects where space is part of the business strategy.
SERVICES IN DETAIL
About our services
STORE CONCEPT
For openings, repositionings and expansions
We develop the complete spatial concept, from positioning analysis to strategic layout, from the material palette to lighting specification. We deliver 3D renders and a concept manual that guides the entire implementation, in Lisbon or across multiple points of sale.
STRATEGIC VISUAL MERCHANDISING
To optimise conversion in an existing space
We diagnose the space, read customer flow, analysing product zones and identifying where conversion is lost. The result is a concrete plan: layout reorganisation, planograms by category, visual hierarchy and a VM manual the team can use on its own.
WINDOWS AND SEASONAL CAMPAIGNS
For brands with an active commercial calendar
From creative concept to implementation oversight, windows that stop the passer-by and campaigns with a consistent visual language across every point of sale. With a briefing and guide so the team can run the following updates independently.
IMMERSIVE EXPERIENCES AND POP-UPS
For activations, launches and brand moments
Temporary installations that create memory, generate spontaneous sharing and translate brand identity into physical space. From concept to execution, with a specialised team and integration into brand guidelines where needed.
TEAM TRAINING
For brands that manage the space in-house
A hands-on visual merchandising workshop for store teams, run in the space itself, with immediate application. Principles of product display, reading customer navigation, and maintaining the concept and the layout over time.
Implementation projects are developed in partnership with visual merchandising specialists with international experience in major retailers. Strategy, oversight, management and creative direction by Diana Paiva Studio.